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PROMOTION and EXPOSURE
What is Website Promotion?
Web Site Promotion entails search engine submissions, strategic links, strategic
copywriting, banner ads, opt-in email, client retention marketing, affiliate
programs, press releases, sponsorships, strategic domain purchasing and much
more, all designed to bring your website into as many areas of a search engine
or directory as possible.
What is a Directory?
As the name itself suggests, Directories organise Internet sites by subjects,
so that the users can select a subject of their choice and browse through the
list of resources in that category. Users have to tunnel their search until
they reach the goal. Directories are built by humans rather than by computer
programs.
What is Search Engine Optimisation?
Optimising your site for Top ranking "Search engine optimisation"
is the process of ranking your site on the Top ranking lists. Its the process
of preparing and indexing your web site with Search Engines and Directories
with the goal of achieving the highest possible rankings for a given keyword
or phrase so that your web site is accessible to search engines and focused
for a given keyword or phrase that will help and increase your chance of getting
listed in Top ranking list and bring in Internet traffic
What is Search Engine or Web Service?
A search engine is termed as a 'Web Search Service’, which uses tools
that help find information on the Internet. They are used to find specific information
using ‘keywords’ on the World Wide Web! Search Engines are also
called 'Spiders' or 'Crawlers' that use programs, which crawl through websites
and gather information about each site and creates a database of web pages.
When a query is submitted, it scans the databases and provides a list of web
addresses that matches your query.
What is the benefit of submitting
my website to Search Engines and Web Directories?
Traffic you receive from search engines is already targeted. Visitors arriving
at your site from search engines have entered a keyword relevant to your site,
so they are already interested in your product or service. This is the best
source of potential customers you can have. Search engines are free to users.
Search engines are the number one way where users find new sites. Surveys show
that over 85% of users rely on search engines to locate information on the Web.
What are Web Spiders or Web Crawlers?
A spider is a program used by a search engines to index the World Wide Web content.
Spiders captures specific information about a page, some capture the title and
the first 1,000 characters of content, some captures the title and "description"
meta tag, some look for only the keywords and some use the combination of all
of these methods.
What is a web site Hit?
The number of times a web site is accessed; normally the usage is hits per day
What are Search engine Keywords
or phrases?
"Keyword" or "Key phrase" is the word or a phrase someone
enters into a search box of a search engine to find whatever they are looking
for. While optimising a web site for top rankings on search engines it is important
that the site is optimised for the most important keywords and phrases
What are Doorway Pages?
A page designed as an entrance or gateway page or welcome mat page to a website.
Doorway pages are specifically created to rank high on search engines, but in
recent times even these are not recognised by some search engines.
What is the term Link Popularity?
The number of 'quality inbound links' to a website is termed as Link Popularity.
The link popularity is determined by the number of web sites that are linking
to your site, the similarity of the content on sites that offers link to your
site. The other terms synonymous to Link Popularity are Reciprocal Links or
Link Exchanges
What is a Meta Tag?
META tags are an important HTML component if you wish to achieve good search
engine performance. META tags provide these search engines with the title, description,
and keywords of each page on your site.
Do I need Meta Tags?
Yes. These tags help some search engines with placement. Without these tags, your
site would not always rank nearly as well as it could.
Whilst some search engines ignore some of these tags, it is always advisable to
use them.
Who do eCat Technologies submit to?
We constantly improve the list of search engines, directories and other sites
that we submit our own website to, this involves appending and deleting sites
from the list regularly. We will always submit your site to the most popular
search engines, directories and others if you have chosen this option on the
initial development brief.
How will people find my web site?
Your pages must be built properly and they must be registered in various search
engines, directories and link lists, in order to have maximum exposure. When
we have been instructed to we will design your site and carefully consider how
to best maximize it's visibility to the search engines, crawlers, spiders and
robots. We use special wording and keywords in the page title, page text and
in special tags within the HTML code, which aren't visible to humans reading
the page. These, and other techniques we employ, assist the automatic search
routines of the crawlers, spiders and robots, such as those used by Alta Vista,
to get your site listed properly.
What is the time frame to see some
results?
You will notice immediate results if you have opted for ‘sponsored links’
these are paid for in advance and will appear in a highlighted colum on the
given search engine. In general, however, the average time between the promotion
and seeing your listing is approximately 6-8 weeks, this varies greatly depending
on which service you have contracted us to implement.
INTERNET SECURITY
How safe are my customers' personal information?
We have many layers of security that will help to protect your customers' information
the most important being the actual programming language we use for all order
forms, shopping carts, and other databases that will hold confidential information.
We use PHP and ASP; they are the fastest and most secure languages available today. We have
never had an online store broken into during our years in business.
Will I have to learn a difficult
program to update my product list/database myself?
No, we will create an easy to use administration section for you that is accessible
by user name and password from any location with Internet access. You will be
able to add, delete, and edit information on your website in real-time. It is
very simple to use, much like filling out an online form.
ONLINE SELLING / E-COMMERCE
What will be required to create an online store?
In order to set up an e-commerce website you will need an Internet Merchant
Account (speak to your bank for more details). The next step is to decide if
you would like credit card transactions handled automatically by your website
or you would simply like your website to collect the credit card orders for
you and allow you to take the payments manual (which means you will handle the
transitions using a PDQ machine). Once the decision is made we develop the site
to your specifications.
Is it difficult to update product lists and categories?
No, we will create an easy to use administration section for you that is accessible
by user name and password from any location with Internet access. You will be
able to add, delete, and edit information on your website in real-time. It is
very simple to use, much like filling out an online form.
What if I don't have the time to
keep up with online orders?
This is something that you must be prepared for before offering products online,
however, don't expect the rush of orders that you see on Fed Ex commercials.
The average website will receive 5-7 orders per week depending on the product/s
being offered and the amount of exposure you create.
COST, TIME and PROCEDURES
I know someone who can make websites. Why should
I pay extra to a professional company?
We believe a website should reflect the same quality and character that your
customers experience when they come to you offline. Choosing a professional
companyl ensures an organized, well maintained website that will reflect your
current marketing strategies. Some of the problems you may experience when choosing
an ametuer to design your web site can include broken links, unorganized information,
large unclear graphics, unclear navigation, and little to no online promotion
once the website is complete; it can also be very time consuming and frustrating.
What do I have to do or supply to have my website
created?
You will need to supply us with the content, be it text and/or images that you
specify. You will not need to organize it, or lay it out or format it in any
way, just make sure to give the text to us in a readable format likeMS Word,
MS Excel, MS Notepad etc; we will handle the rest. After supplying us with this
information you will be contacted on occasion to confirm or make changes to
our work in progress.
How long will it take before my
website is live online?
We aim to complete your project in approx 4-8 weeks after we have all the required
information and cleared payments. Large databases will take longer. You should
expect visitors 6-12 weeks after your website has gone live (only if you
have chosen search engine optimisation). This time scale may vary depending
on the search engines chosen and their current criteria which can change on
a weekly basis.
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